Client: Manja
Project Duration: 3 Months
Tools Used: Google Search Console, SEMrush, PageSpeed Insights
Results: +45% Organic Traffic in 2 Weeks | 51.8K Clicks | 446K Impressions
📉 The Challenge
In early 2025, the client’s website experienced a significant drop in organic traffic and keyword rankings due to a core Google algorithm update. Traffic fell by over 50%, and several high-performing pages lost visibility in SERPs, affecting leads and revenue.
🔍 Diagnosis & Strategy
A deep-dive SEO audit revealed the following issues:
- Drop in content quality signals (E-E-A-T)
- Keyword cannibalization across core pages
- Poor mobile usability and page speed issues
- Toxic backlinks affecting domain authority
✅ Actions Taken
1. Core Update Impact Analysis
- Leveraged Google Search Console and SEMrush to track traffic patterns and identify affected keywords and pages.
- Mapped performance before and after the update for a clear benchmark.
2. Content Quality Optimization
- Strengthened E-E-A-T by adding real client testimonials, expert-authored content, and detailed pros/cons on service pages.
- Merged thin content and eliminated keyword cannibalization.
3. Technical SEO Improvements
- Enhanced core web vitals: Improved mobile responsiveness and page load speed.
- Fixed crawl errors, improved internal linking, and ensured schema markup was properly implemented for rich results.
4. Backlink Profile Enhancement
- Disavowed over 200 toxic backlinks using Google’s Disavow Tool.
- Acquired high-authority backlinks from niche-relevant websites to boost domain authority and credibility.
5. Structured Data Implementation
- Added structured data (schema) for articles, services, and reviews to enhance SERP appearance and CTR.
📈 The Outcome
- ✅ +45% increase in organic traffic within just 2 weeks.
- ✅ Recovered keyword rankings to previous top positions on Google SERPs.
- ✅ Achieved 51.8K total clicks and 446K impressions over 3 months, with a sharp growth spike post-optimization (see graph below).
📊 Performance Snapshot
“This project is a perfect example of how a tailored, data-driven SEO strategy can bounce back rankings even after a major algorithm shake-up.”
📊 SEO Case Study Summary Table
Category Details Project Name Website SEO Recovery Post-Algorithm Update Client Manja Duration 3 Months Tools Used Google Search Console, SEMrush, PageSpeed Insights Initial Problem Sudden drop in traffic & rankings due to Google core update Traffic Drop Over 50% Diagnosis Actions – Algorithm impact analysis
– Affected page & keyword identificationContent Optimization – Improved E-E-A-T
– Removed thin content
– Fixed keyword cannibalizationTechnical SEO Fixes – Improved site speed
– Mobile responsiveness
– Fixed crawl issuesSchema Implementation Applied structured data for services, reviews, and articles Backlink Enhancement – Disavowed 200+ toxic backlinks
– Built niche high-authority backlinksKey Performance Growth +45% increase in organic traffic within 2 weeks Clicks in 3 Months 51.8K Impressions in 3 Months 446K Keyword Recovery Top-performing keywords returned to Page 1 Outcome Summary Significant SEO recovery and traffic growth after penalties
💬 Want Results Like This?
If your website has been hit by an algorithm update, or if you’re struggling to grow your organic traffic, let’s talk! I’m here to help with complete SEO solutions — from audits to recovery strategies and long-term growth.
📩 Get In Touch or 📞 Schedule a Free SEO Consultation.
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