Case Studies » Shopify SEO: Sales $481K in 90 Days from Organic Traffic
🧠 Shopify SEO Case Study: $481K in 90 Days from Organic Traffic
Client: G FUEL
SEO Expert: Ahr Sumon — Shopify & WordPress SEO Specialist
Duration: 90 Days
Platform: Shopify
Niche: Energy Drink for Gamers and Athletes
🔎 Background
When this Shopify store owner approached me, their online business was struggling to gain traction through organic channels. Despite having good products, their store suffered from:
- Poor search engine visibility
- Weak product page SEO
- Slow site speed
- Thin and duplicate content
- A non-existent backlink profile
They were primarily relying on paid ads, which was unsustainable. Their goal was to shift focus to organic traffic and create long-term, consistent growth through SEO.
🎯 Objectives
- Increase organic traffic to the Shopify store
- Improve search engine rankings for key product and category pages
- Boost overall site conversion rate
- Reduce reliance on paid advertising
- Drive consistent sales from search without increasing ad spend
⚠️ Challenges Identified
After conducting a comprehensive audit, I discovered several technical and content-related SEO issues:
- No schema markup for product pages
- Duplicate titles and meta descriptions across the site
- Poorly written or missing product descriptions
- Crawl errors and broken internal links
- Images without ALT tags and large uncompressed files
- Site speed issues hurting user experience
- No structured content strategy for blogs or link building
🛠️ SEO Strategy & Execution
I implemented a full-scale SEO strategy that focused on both short-term wins and long-term gains.
✅ 1. On-Page SEO Optimization
- Rewrote all product and collection page titles, descriptions, and H1 tags for keyword relevance
- Added unique, SEO-optimized product descriptions
- Implemented schema markup (Product, Rating, Price) to improve CTR in search results
- Improved internal linking between blog posts and product pages
- Optimized images (ALT text + compression)
✅ 2. Technical SEO Improvements
- Fixed over 75 crawl errors using Google Search Console
- Compressed CSS, JS, and image files to boost speed
- Implemented lazy loading and reduced render-blocking resources
- Added canonical tags to resolve duplicate content issues
- Updated and submitted XML sitemap and robots.txt
✅ 3. Content Marketing & Blogging
- Researched high-volume, low-competition keywords using Ahrefs and Surfer SEO
- Published 12+ SEO-optimized blog posts targeting long-tail keywords
- Answered FAQs and buyer-intent queries to increase time on site and engagement
- Used blog content to internally link to relevant products
✅ 4. Off-Page SEO & Link Building
- Acquired high-authority backlinks (DA 40+) through outreach and guest posting
- Built citations and local business directory profiles
- Earned niche mentions from influencers and bloggers in the industry
✅ 5. Conversion Rate Optimization (CRO)
- Simplified product pages and added trust badges
- Implemented real customer reviews and video testimonials
- Added FAQs and clear call-to-action buttons
- Enabled cart abandonment emails through Shopify apps
📊 Results After 90 Days
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Sales | ~$136K (Prev. 3 mo) | $481,878.40 | ↑ 265% |
| Orders | ~228 | 716 Orders | ↑ 214% |
| Conversion Rate | 0.76% | 1.64% | ↑ 115% |
| Sales (Last 30 Days) | ~$133K | $160,633.60 | ↑ 20% |
| Orders (Last 30 Days) | ~214 | 242 Orders | ↑ 13% |
💬 Client Testimonial
“Our organic sales exploded after implementing the SEO strategy. Ahr Sumon is truly a Shopify SEO master. We’re now less reliant on ads and finally getting consistent daily orders from Google!”
🧰 Tools Used
- Google Search Console & Google Analytics
- Ahrefs – Keyword research, backlink analysis
- Surfer SEO – Content structure & gap analysis
- Ubersuggest – Competitor SEO data
- PageSpeed Insights – Technical speed optimization
- Shopify Apps – SEO Manager, Plug in Speed, Judge.me, Klaviyo
✅ Services Provided
- Shopify SEO (On-page, Technical, Off-page)
- Shopify Speed Optimization
- Keyword Research & Blog Strategy
- Content Creation & Internal Linking
- Monthly SEO Reporting and Performance Tracking
📌 Conclusion
This case study proves the impact of a well-rounded Shopify SEO strategy. With a data-driven and technically sound approach, we transformed a struggling store into a 6-figure powerhouse driven by organic traffic.
Want results like this?
👉 Reach out today and let’s grow your Shopify store through SEO!
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